How the pineapple became the icon of IVF

According to a recent story in the New York Times, “pineapples have become a powerful symbol for women struggling with infertility. The fruit appears in the profile photos and Facebook feeds of women in online infertility communities, and dominates hashtags related to in vitro fertilization on Instagram. Women arrive for egg retrievals wearing pineapple leggings, T-shirts and dresses. They jot down notes in pineapple-covered notebooks and binders. Some use pineapple cookie jars and boxes to store I.V.F. medications …. Many who are trying to conceive wear pineapple socks and jewelry to work, and fill their homes with pineapple picture frames and other tchotchkes.”

The pineapple has been widely adopted as a symbol for women dealing with infertility. But why? The Times explains.

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